Digital business craftsmanship for the AI age
I'm Lauri Jutila. Reforge is my software company in Helsinki, where I design and build digital products, AI systems, and the platforms that carry them.
What I build
Three kinds of work, usually in the same system. The product is the point; the technology is how it gets there.
Digital products
Web applications and internal tools, from the first sketch to the running system.
AI systems
Models placed where they do real work: retrieval, agents, and the evaluation that keeps them honest.
Platforms
The infrastructure and operations that let a product ship, scale, and stay up.
How I work
Three rules I keep on every project.
Start with the business
Software exists to change how the company works. I begin there, not with a stack.
Build the smallest real system
A working slice in production teaches more than a prototype in a deck.
Stay for the hard part
Design, build, and operate are one job. I stay until the system is boring.
Suora linja, a direct line for AI decisions
A private advisory channel for Finnish executives. Ask about any AI decision in your business and get my answer within one business day, for six months.
Read about Suora linja (in Finnish)Have a system that needs rethinking?
Tell me what is slowing the business down. I will tell you what I would build first.
Helsinki, Finland